Bra basics and fitting tips Blog

How to make your bras last longer: A bra care guide

Bonjour, Ma Chérie! As a small lingerie store owner, I understand the importance of taking care of your bras. Not only can it save you...

Bra Jargon Made Fun and Fabulous: A Guide for Lingerie Lovers

Confused about bra jargon? Our guide explains the meaning behind common bra terms, so you can find the perfect bra fit.

Chérie Lingerie Valentines Day Love List

Bonjour Ma Chérie, Valentine's day is just around the corner and it is all about celebrating love - romantically or with your soul mate...

Bra Fitting Guide

Raise your hand if you have grown up in Pakistan and your mum has never taken you for a professional bra fitting or discussed the...

Chérie Lingerie's Boudoir Secrets

Hi gorgeous! Welcome to our blog. Here we discuss all 'bra' things - sizing, struggles, tips and tricks. We share our experiences of...

Importance of wearing a bra.

Do I need to wear a bra? A bra tale by a Pakistani girl! We know, we know how good it feels to let your cha-chas run free, having a life...