Our Latest Arrivals

#girlpower

"I stand on the sacrifices of a million women before me thinking what can I do to make this mountain taller so the women after me can see farther."

-Rupi Kaur

CHERIE IS IN TOWN.

NEW COLOR, NEW NAME, NEW VIBE

ANYTHING BUT

B. A. S. I. C.

Our Ladies' Picks

Who are we?

Meet Aabiya, Co Founder Chérie. Driven and passionate about busting the stigma around lingerie.The brains behind the product designs and sourcing.. so not just a cute face ;)

Meet Wajeeha, Co Founder Chérie. Passionate about inspiring and empowering women. She is also the master elf ensuring all operation go smoothly and all goodies get delivered to nice and naughty girls on time (we don't judge ;))

#womensupportingwomen

#bodypositive

#embraceyourbody

#cherielingerie

#selflove

#strongertogether

#embraceyourcurves

Don't take our word for it. Hear it from our beautiful customers.

“I got fitted by you guys earlier this week... and I can't tell you how happy I was with the fittings and the bras I got

Wore it to a meeting andI kid you not, felt so empowered, so confident, felt as if I got my shit together.

Thank you so so so much.”

— Insiya

“I received my package today thank you so much I absolutely love it! It's so hard to find well prices good quality stuff here I'm glad I've found your shop. Will be ordering more very soon”

— Mahnoor