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Whilst we were growing up in Pakistan we always struggled to find good quality undergarments and, any professional bra fitting was totally unheard of. It made us realize that such a basic need for every girl is so difficult to find in our country. We decided that it is high time our country has its own brand of lingerie that offers expert bra fitting services so that our beautiful women never have to think twice where to turn to for good fitting lingerie. For the first time in Pakistan, we bring you world class bra fitting services with products that we have hand picked for your comfort. Both, Aabiya and Wajeeha, are professionally trained bra fitters with a real passion of making a difference in every girls  life that they fit. Whether it is basic, everyday or lace bras we have it all covered. Don't forget to miss out on our underwear collection of cheeky boyshorts, bikini style and thongs


Cherie Lingerie takes inspiration from our personal philosophy of empowering women, to be confident and to look and feel amazing. Not for anyone but just for themselves. Our brand is a blend of fun, classy and sexy lingerie, providing for every occasion of your life. We promise that when you walk out of our door you will feel more comfortable, confident and like a powerhouse.


We at Cherie believe that life is too short to wear boring lingerie. Bring out the goddess in you and embrace the addiction. 


Be Beautiful!

Love Cherie

If you have any questions please feel free to contact us here.

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Aabiya Zaidi



Wajeeha Zaidi


Meet The Team

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