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Aabiya Zaidi



Wajeeha Zaidi


Meet The Team



Growing up in Pakistan, we experienced firsthand the challenges of finding high-quality, comfortable lingerie. Professional bra fitting services were virtually nonexistent, leaving us and countless other women feeling frustrated and unheard.

We knew that we couldn't be the only ones facing this struggle, and we became determined to make a difference. We wanted to create a brand of lingerie that would provide expert fitting services, ensuring that every woman in our country could find undergarments that fit perfectly and made them feel confident and beautiful.


With this goal in mind, we founded Cherie Lingerie - the first lingerie brand in Pakistan to offer world-class bra fitting services and a carefully curated selection of products designed for comfort and style. Our team, led by professionally trained bra fitters Aabiya and Wajeeha, is passionate about empowering women and making a positive impact on every girl's life.


Our collection includes everything from everyday basics to luxurious lace bras, and we offer a range of underwear styles, from cheeky boyshorts to elegant thongs. But our brand is about more than just lingerie - it's about celebrating women and encouraging them to embrace their inner goddess.

At Cherie Lingerie, we believe that every woman deserves to feel confident, comfortable, and beautiful in her own skin. That's why we're committed to providing the highest quality lingerie and bra fitting services in Pakistan, and to helping women everywhere embrace their own unique brand of sexy.

Life is too short to wear boring lingerie. Join us at Cherie Lingerie and discover the addiction for yourself - because when you feel amazing on the inside, there's no limit to what you can accomplish. 

Let's unleash your confidence with our fitting and lingerie. 

Love Cherie xxx

If you have any questions please feel free to contact us here.

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